scientific marketing research design and planning; data collection; basic statistical tools for analysis; and report writing and communication of research results. This course introduces the concept ...

As businesses strive to optimize marketing strategies and improve ROI, AI-driven data analytics continues to play a key role ...

we will learn the key concepts in network analysis and the key terminology, including semantic and social networks. We will also survey common network analyses in marketing. In this module, we will ...

The MS Marketing Analytics degree focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic marketing analytics, this robust technical ...

Data Science, Decisions and Operations Analytics, Financial Analytics, Healthcare Analytics, Marketing Analytics, Social Media Analytics and Enterprise Systems Analytics. The master’s program offers ...

Learn the creative and analytical science needed to succeed in the increasing technological workforce. Each major, minor and concentration within the MIS, marketing ... including big data, analytics, ...

In addition to the core courses, students can choose from five specialized tracks of study: Marketing Analytics, Operations and Supply Chain Management, Finance and Risk Analytics, Information ...

In this seven-course program you'll: Learn everything from the essentials of digital marketing to the strategies and skills you'll need to increase site traffic, brand awareness and campaign ...

Focuses on data-driven consumer insights for marketing decision-making ... This course covers the concepts and theories in geospatial science, GIS analysis techniques (network analysis, cost distance ...

The Center for Analytics and Data Science (CADS) is a university-wide initiative that develops problem solvers to turn data into insights and insights into action. CADS promotes education, ...