This is the repository for Data Science for Marketing Analytics, 2nd Edition, published by Packt. It contains all the supporting project files necessary to work through the course from start to finish ...

Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of it based on the segments. The ...

Marketing has evolved into a highly analytical, technology-driven field, with concepts like ‘big data’, ‘data analytics’ and ‘marketing analytics’ now integral to success. This workshop offers a ...

The growth of the life science analytics software market share is driven by increasing adoption of advanced technologies, such as big data analytics, machine learning, and artificial intelligence, ...

Combining primary and secondary data can help you enrich your marketing analytics and gain a more comprehensive and accurate picture of your situation. You can use secondary data to complement ...

scientific marketing research design and planning; data collection; basic statistical tools for analysis; and report writing and communication of research results. This course introduces the concept ...

Data Science and Data Analytics are related subjects but they have distinct differences. Data Science is a broad term for developing and using scientific methods, processes and algorithms to analyse ...

In this seven-course program you'll: Learn everything from the essentials of digital marketing to the strategies and skills you'll need to increase site traffic, brand awareness and campaign ...

The global life science analytics market is expected to witness significant growth during the forecast period due to increasing prevalence of chronic disease, increased demand for improved data ...