And we can’t get enough of it since Levi Strauss popularized it ... Buy in with the OG: The Levi’s Men’s 501 Original Fit Jeans. The straight-leg fit offers just the right amount of room ...

Leg Opening: This measurement refers to the width of the hem.

Lucia Marcuzzo, managing director of Europe, Levi Strauss & Co. said in a statement: “The Levi’s Jeans Fit Guide underscores our focus on being DTC-first by offering our German consumers an innovative ...

The 60-year-old chief executive of Levi Strauss, dressed in regulation blue jeans and denim shirt, readily admits to be being "blessed and lucky". Six years into his successful turnaround of the ...

Levi Strauss is ramping up its use of lasers to automate the way its jeans are made. The firm says the new techniques will reduce chemical use and make the way in which jeans are faded ...

Levi’s jeans have become a staple in everyday fashion for many consumers. And if you have an old pair sitting in your closet, you may want to check the tag. Levi Strauss and Jacob Davis paired ...