The opening of a flagship store in London’s Regent Street failed to stop the UK arm of sports fashion label Lacoste entering ...

French apparel label Lacoste is taking in-store shoppers on a virtual experience with an augmented reality application inviting users to scan their smartphone and digitally try-on the brand?s trainer ...

Lacoste is equipping its static print ads with ... “For example, instead of just showing the store locator on the mobile device, we’d like to let customers shop local inventory or know that ...