Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Matcha relies on the right amounts of tea and water for the smoothest result, and whether you like it plain or with milk, you ...

“POV: the girls have caused a matcha shortage in Japan,” reads the text on the video posted by ... The rise of matcha on ...

This stunning green matcha cheesecake is made by adding the powdered Japanese green tea into a classic, creamy cheesecake ...

Matcha is a powder made from green tea leaves and if you love the taste, you can often drink it on its own by mixing powder ...

On a trip to Japan in early November, Erica Lee, a TikTok creator, had one main goal: to get matcha powder. A novice matcha drinker, Lee travels to Japan often and always buys one or two tins.

The liver is our body's unsung hero, working tirelessly to detox harmful substances. Matcha helps not only by providing ...

Making matcha — green tea that you ... It all starts with creating the powder, a process that dates back to 12th-century Japan. (The overall technique of drying, pulverizing, and then mixing ...

Many suppliers have declined to accept new orders and set limits on online matcha purchases because of the shortage.