"This is not a drill—Cinnamon Toast Crunch BACON is about to be a real thing," the creator wrote on Instagram alongside a photo of the new product. "Coming soon is new Hormel Black Label bacon ...

However, this decline was somewhat mitigated by growth in branded products such as Hormel Black Label bacon, Applegate natural and organic meats, the SPAM family, Jennie-O ground turkey and Hormel ...