Objectives were A) to strengthen the image of the brand in the areas of progressiveness, leadership, design-mindedness, and B) to at least double the amount of top-end night outlets across the world ...

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In the 1960s, Heineken proposed a novel idea: rectangular “World” beer bottles that could double as bricks for affordable housing. And it’s not nearly as crazy as it sounds.

Heineken is elongating its familiar green bottle, hoping a more modern look will help reverse market-share declines. WSJ's Mike Esterl has more details. Photo: Bloomberg.

Nigerian Breweries Plc has launched 45cl bottle of its premium bear, Heineken, to solidify its leadership position in the beer market. The brewer said the 45cl bottle combines sophistication and ...

The bottle looks amazing, feels amazing and reveals the Heineken Star Trail when under UV light. The STR bottle was first distributed in a bespoke 3D capsule to trade partners. Today it can be seen ...

Heineken is giving its US Open sponsorship a unique twist this year with a mobile and social component that leverages Instagram to dole out tickets. The beer brand?s ?Crack the US Open? campaign uses ...