It may seem like a scary new world to some, but grain whisky is on the march, and Haig Club is at the very forefront. Nose It doesn't jump out at you, granted, but there's more here than meets the eye ...

In 2013 Diageo faced a huge and perennial challenge: how do you recruit younger drinkers 1 into premium whisky, a category they'd always resisted? To make it even harder we needed to solve it in a way ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Global icon and HAIG CLUB brand ambassador David Beckham and his long-time friend Simon Fuller hosted a private event in honour of HAIG CLUB Single Grain Scotch Whisky. David Beckham commented of the ...

We’re sitting across the table from Ivan Menezes. His office is littered with bottles, from Ketel One Vodka and Johnnie Walker Scotch, to Tanqueray gin and Haig Club whisky. All of their seals remain ...