Through the mass medium of television, the home shopping channels have been able to build real community between the viewer/customers, the QVC/HSN program hosts and the product spokesperson.

The company, Qurate Retail, is also leaning on QVC's name recognition as it aims to refresh its image and improve its reach.

"HSN is a leader in the electronic retail industry, and this is a part of our overall multichannel strategy to be everywhere our customers want us to be, whether she wants to shop with us via TV, ...

HSN claims to be the only retailer streaming live HD video across three screens?TV, online and mobile. Its Shop by Remote technology now available in more than 27 million homes. Sony Pictures ...