Frosted Strawberry Pop-Tarts won the Edible Mascot competition at the Pop-Tarts Bowl. On Dec. 28, a discontinued fan-favorite ...

However, not every creative Pop-Tarts spin-off snack has stuck around for the long haul. Many have been discontinued with the ...

Pop-Tarts officially confirmed it's bringing back a beloved flavor of its pastry–but only for a limited time. On Wednesday, the Kellanova-owned brand announced the last contender in this year's ...

The suspense — and hunger pangs — are over. Pop-Tarts has revealed which discontinued fan-requested Pop-Tart flavor will be brought back to shelves and compete in the "Edible Mascot ...

Pop-Tarts officially confirmed it's bringing back a beloved flavor of its pastry–but only for a limited time. On Wednesday, the Kellanova-owned brand announced the last contender in this year's ...

Following the success of its game day activation last year, Pop-Tarts will again ... can guess which previously discontinued flavor — peanut butter, vanilla milkshake, blue raspberry, cinnamon roll, ...

The big excitement at this year's Pop-Tarts Bowl at the Camping World Stadium in Orlando may not be which team wins. It might be which dancing mascot gets ritualistically devoured. Last year ...