Sometimes managers feel they are improving products with changes. But customers may not agree, and may now seek new ...

For many years Schick-Wilkinson Sword was a distant second to Gillette Company in all categories of the global market for shaving products, but in the late 1990s Schick recognized an opening in the ...

Schick, a brand of razors manufactured by Edgewell Personal Care, is now sticking it to the market leader where it hurts. One of Gillette's biggest advantages is its ecosystem. The brand figures ...