General Mills might be well known for it's staple brands like Cheerios and Chex, but the company has also been known to have ...

Start a new Christmas morning tradition with holiday cereals. Options like Cinnamon Toast Crunch, Fruity Pebbles, and Honey ...

and this year gave us no shortage of cereal launches. We got not one, but two new versions of Cinnamon Toast Crunch, a rerelease of the beloved Fruity Cheerios alongside the release of Peach Mango ...

Cheerios is expanding its cereal offerings in a move that fans say is an effort to stay “competitive.” On Dec. 12, the breakfast food brand announced that it was rolling out two new versions ...

This is a love story. This is the story of how planning found Cheerios a way out of a declining category by finding a point of view on something much bigger than the cereal. An insight about how ...