Health risks caused by ill-fitting bras that don't offer the correct support can range from constricted breathing, back pain and restricted circulation to muscle strain and irritable bowel syndrome.

The search for the most comfortable bras will depend on your bra size, so it's important to get fitted regularly and know how ...

In fact, a study by Dr Jenny Burbage, a sports biomechanist at the University of Portsmouth, found “traditional methods of bra fitting were inadequate, especially for larger-breasted women ...

So could AI bra fittings be the future? Being taken for my first bra fitting wasn’t something I was excited about as a teenager. It felt embarrassing to have a stranger enter a changing room ...

Finding the perfect bra can be a game-changer in terms of comfort, style, and confidence. A well-fitted bra not only enhances your silhouette but also ensures proper support, preventing discomfort or ...

Want to know how to measure bra size at home to get the perfect fit? Follow this expert, four-step guide to work out what size you need. Proper fitting bras are an investment and should be high up on ...

This discomfort can be worsened by a bra that isn’t appropriately fitted and fails to provide suitable support. An adequately fitted bra can not only improve your look but can also help lessen ...

A correctly fitted bra can help you feel comfortable and confident all day long – with our bra straps and extenders, finding that perfect fit is a lot easier. Bra strap cushions stop tight straps from ...

The healthcare professionals said increased costs discourage women from buying well-fitted bras which can prevent physical pain. Only women who have undergone surgery for breast cancer are exempt ...