In 2006, FitFlop Founder Marcia Kilgore embarked on a mission to create the most comfortable footwear in the world. Collaborating with two British biomechanics, she created a triple density ...

Save big in FitFlop's Black Friday sale – there's up to 40% off FitFlop's entire range, including sandals, trainers and all ...

In 2006, FitFlop Founder Marcia Kilgore embarked on a mission to create the most comfortable footwear in the world. Collaborating with two British biomechanics, she created a triple density ...

It is sometimes the case that ergonomic shoes have a slightly chunky, less stylish look to them, purely by design. But FitFlop's offering is the perfect combination of both style and function. I tried ...

From the top, they look like your typical surfer-girl flip-flops. Underneath, they're engineered with FitFlop's iQushion midsole tech. Made of high-rebound air-foam for non-stop cushioning, with heel ...

From the top, they look like your typical surfer-girl flip-flops. Underneath, they're biomechanically engineered with our featherlight, pressure-diffusing iQushion midsole tech. Made of high-rebound ...