US men’s and women’s basketball’s elite NBA and WNBA competitions have announced a new partnership with luxury clothing brand ...

Trying to fit fashion into categories and seasons is not an easy task when the message behind it transcends time, like the latest iteration of Jerry Lorenzo’s Fear of God. “It's a very ...

According to Fear of God the new partnership “creates a new space in the industry and fills the demand for elevated and aspiration fan merchandise.” Lorenzo shared the following on what led to ...

Fear of God is strengthening its presence in the sports ... the industry and fills the demand for elevated and aspiration fan merchandise," according to Fear of God. "The game of basketball ...

Fashion designer Jerry Lorenzo first came on the scene in 2013 when he launched his Los Angeles-based luxury streetwear label Fear of God. The clothing line has a cult-like following, including ...

The house of Fear of God has announced a multi-year deal with the National Basketball Association (NBA) and Women’s Basketball Association (WNBA). The partnership signals a pivotal moment for ...