This shaadi season will generate Rs 5.9 trillion in economic activity, marking a 40% increase in business volumes ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...

Master innovative strategies that make fashion brands stand out in a crowded market ... creating social connections through influencers and celebrities, and experiential marketing. Students explore ...

Identifies five trends that will shape marketing strategies of the clothing and fashion retail sector in the coming year.

One of the tenets of overall marketing is to know where your customers ... A recent study from RSR Research reveals that while retailers and fashion marketers understand the value of an innovative ...

J. Crew Group has appointed Julia Collier as chief marketing officer. Due to take up her position on 6 January, she ...

J.Crew Group has named former Skims executive Julia Collier as chief marketing officer for its J.Crew brand. Collier will ...

The four EU members call for specific recognition of the impact of ‘fast fashion’ marketing strategies in the extended producer responsibility schemes intended to make companies pay for the ...