There are few things that light a fire in a beauty aficionado's heart more than a cheap dupe of a cult product ...

Tis' the season to have a social calendar full of soirees, and whether you're glamming up for the office Christmas party or ...

Switch up your lip game for every event. Whether you want a subtle shimmer or over-the-top drama, this kit has got you ...

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So we’re turning to e.l.f. Cosmetics for the shimmery shadows, long-wear lipsticks, and steadfast products to help it all stay put that will get us through party season without a hitch.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. What A Year Of No Haircuts Taught Me About Growing Strong ...

But as a huge Elemis fan, I knew the bar was set high. This Makeup Melting Cleansing Balm is a relatively new product from Elf's skincare, and part of the Holy Hydration range. Priced at £11 it ...

Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power ...

Cosmetics has unveiled “eyes. lips. face. fandom.”—a vibrant multi-platform campaign starring Joey King and Lucien Laviscount ...

The notorious short-seller Carson Block has a new target: the discount cosmetics company ELF Beauty. The California-based beauty company "seems to sell product it does not have," Block ...

E.l.f. Cosmetics and e-commerce company Obsess have come together on the launch of the Virtual Luxe Lounge, an immersive digital shopping experience available to e.l.f. Beauty Squad members in the ...