Dr Pepper was first created in a Waco drugstore in 1885 by pharmacist Wade Morrison. At the time, sodas were considered a ...

CEO Tim Cofer, who took the helm in April, is guiding Keurig Dr Pepper’s roughly 125 owned, licensed and partner brands. He’s ...

Dr Pepper®, part of the Keurig Dr Pepper portfolio of brands, today announced the student winners of the 16th annual Dr ...

"Swapping one harmful ingredient for another harmful ingredient is not a solution," she said. New marketing strategies are ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago ...

John Gigerich has leveraged the broad reach, remarkable history and rich data opportunities to help modernize and drive new ...

The CEO who took over Keurig Dr Pepper earlier this year has a lot on his plate — including completing a $1 billion ...

Deutsche Bank upgraded Keurig Dr Pepper (KDP) to Buy from Hold with a price target of $39, up from $37. The company’s line-of-sight to stable ...

Furthermore, the Dr Pepper brand itself is experiencing impressive growth, with retail sales reaching $5 billion and a recent upward trend in both core and new flavors. The full rights to Dr ...

Keurig Dr Pepper's shares have been range-bound despite solid growth, with recent M&A activity and buybacks increasing debt.

Keurig Dr Pepper’s consumer-focused innovation model, household penetration and loyalty have been driving its market share ...