Case in point? The Covergirl Clean Fresh Yummy Gloss, a $9 lip-plumping gloss that shoppers say compares to Dior’s lip oil at a quarter of the price. Related story This ‘Magic in a Bottle ...
Coty turns to social-media influencers for growth of its drugstore makeup brand and ‘clean’ beauty pioneer navigating a ...
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CoverGirl Leverages Social Media Influencers Amid Rising Competition, Drugstore Makeup DeclineCoverGirl, once reliant on celebrity-driven magazine ads, now depends on social-media influencers for growth as drugstore ...
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