Who It’s For: The creamy shadows vary from sheer to full coverage ... Why We Love It: We often gravitate toward ColourPop in the drugstore because of its whimsical packaging and punchy colors ...

This cruelty-free brand creates dazzling eyeshadows that don’t budge; enjoy girls’ brunch or a whole night out with no touch ups! Colourpop mainly has elegant pinkish shimmer shades and hints of warm ...