“This season, dads and daughters found a new way to connect,” the Cetaphil ad read. “Let’s celebrate that Game Time Glow.” Although the ad instantly received praise from football fans ...

The brand said the ad contains 50 “easter eggs” that reference Taylor Swift, such as the friendship bracelets inspired by Swift’s lyrics and a jersey with the number 13, Swift’s lucky number.

Skin care brand Cetaphil has launched its first fully integrated marketing campaign with a new consumer-facing strategy that broadens awareness and more effectively engages users through mobile and ...