A creative brief is a document that summarizes the objectives, audience, message, tone, and strategy of a campaign. It helps you align your team, your client, and your creative partners on the ...

Minderoo Foundation has turned heads on the international stage with a confronting new campaign detailing the human health ...

Dentsu Creative has launched its 2025 Trends Report, ‘Fragment Forward’, an in-depth exploration of the forces impacting ...

Campaign Brief is proud to announce two significant promotions within its team. Ricki Green, previously deputy editor, has ...

But research is just one type of input, and the other sources of information that feed into fundamental strategic tasks, like brand positioning, campaign planning and creative briefs are not as well ...

Vivek Kukreti, General Manager – Social, PR and Experiences, Precise Communications: A creative and critical thinker, Mrunmayee has an eye for things that blend in, that are meant to stand out! From ...

Campaign Brief Asia caught up with the The One Club for Creativity's newly appointed Regional Director-APAC, Tay Guan Hin, to ...

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. In Campaign ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...