French luxury brand Chanel has opted for 40-year-old Matthieu Blazy as its new creative director instead of one of the industry's established celebrity designers.

Matthieu Blazy is the new creative director of Chanel, leaving his role at Bottega Veneta after three years. For many Gen Z and Millennials in fashion, the news comes after several months of waiting and speculating what the appointment would mean for the industry's future.