Wireless bras — also called wire-free bras — are exactly what they sound like: bras without an underwire. They’re more structured than bralettes, but less so than wired bras, and ideal for ...

You want the support of an underwire bra. The wire? Not so much. This bra reimagines our bestselling wire-free design in super-soft cotton so you can have the best of both worlds. / MAGICLIFT ...

“Modern bras follow the same overall formula, hidden behind fun colors and designs,” she says. “Someone had to do better than this crude piece of wire invented in the 1930’s.” When she ...

"This is by far my favorite bra of all time," says contributing lifestyle editor Holly Carter. "The comfort factor is beyond.