In this article, we've outlined how to build a budget for a comprehensive brand strategy that aligns with your corporate strategy so you can approach the next year with a clear vision of your brand's ...

Hyatt Hotels plans to open more than 50 luxury and lifestyle properties by 2026. It's wooing independent hoteliers to its ...

Ardent Communications (ArdentComm) founder and CEO Ana Pista urged communication professionals to embrace artificial ...

Global sports company PUMA, in partnership with creative agency adam&eveDDB, continues its journey of elevating the brand ...