But how do you select the perfect brand strategist for your project? Here are some tips to guide you. Before you start looking for a brand strategist, you need to have a clear idea of what you ...

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Strategy is key to the success of a brand, and a good brand strategist is an essential part of a great team whether they’re working for agencies or in-house at brands. In an agency environment, it’s ...

Let’s look at the three quintessential strategist trailheads (situation ... to marketing, to consumer, to brand, to creative. There’s a sequential hygiene to this process that’s often overlooked or ...

In this video, Nakita M. Pope, Chief Chick and Principal Brand Strategist of Branding Chicks, discusses what a brand is and why establishing a personal or business brand is so important: Personal ...

The Strategist Guide to Shopping for BrevilleThe Australian-born brand has a history of crafting kitchen appliances that are pro-approved — on a home-kitchen budget.