Tis the season for Christmas movies, and one of the most-talked about of the season so far is Hot Frosty. The rom-com, which ...

With his unique marketing approach and ability to give his brands a life of their own, Reynolds has stepped into a new era of ...

J. Reynolds Tobacco Company; the smokeless tobacco products manufacturer in the United States, American Snuff Company, LLC (American Snuff Co); the manufacturer of cigarette brand, Santa Fe ...

some stars like Robert Downey Jr., Blake Lively and Ryan Reynolds are frequently being branded as money-hungry or too transparently concerned with their personal brands. And an increasing number ...

Being able to showcase natively how Reynolds products can be used by consumers day-to-day provides editorial value to our consumers coming to us for food advice, and therefore drives brand value for ...

In 2020, Ryan Reynolds decided being Deadpool wasn’t cutting it anymore. So, what did he do? He just sold his gin brand, Aviation American Gin, for a cool $610 million. The guy straight-up ...

Hollywood star Ryan Reynolds took a stake in Aviation gin in 2018, partnering with New York-based importer and marketer Davos Brands. Since then, the super-premium gin label ($30) has roughly ...

It seems that it's now even managed to garner the attention of Ryan Reynolds and his Aviator Gin brand, which spoofed the movie with an A+ ad. Never one to pass up an opportunity, Ryan Reynolds ...