The baking aisle is filled with a variety of Betty Crocker cake mixes, catering to every preference from lava cakes and pound cakes to upside-down cakes and more classic-style bakes. However ...

Among the cherished treats of the past, one cake mix stands out: Betty Crocker's Snackin' Cakes Banana Walnut Cake Mix. Introduced in the 1970s, this nostalgic mix featured a rich banana flavor ...

These "wicked popular" mixes are guaranteed to "fly" off shelves. Betty Crocker/Allrecipes Duncan Hines may have the queen of all things—Dolly Parton, of course—to help sell baking mixes, but Betty ...

The cookbooks and test kitchen tours also sold like hot cakes. "I was lucky enough to interview quite a few women who worked for the Betty Crocker kitchens," said Susan Marks, who wrote "Finding ...