Cream together with icing sugar, and there's your peanut butter frosting. It might not be Betty Crocker's Peanut Delight, but there's no reason this truly inspired cake mix flavor has to be left ...

Now, just in time for the busiest baking season of the year, the brand is launching two new cookie mixes to make your holiday ...

new product innovations (Betty Crocker cake mixes, Bisquick), a series of advertisements with Hollywood stars (Joan Crawford, Jean Harlow) and a push to standardize measurements and pan and pot ...