“Since the 1960s, we’ve been at the forefront of developing unique pasta shapes, notably the beloved Valentine’s Day shape, Barilla Love, in a market where only 0.3% of new pasta product ...

In early 2024, Barilla commissioned a survey finding "46% of Americans are on the lookout for fun shapes of pasta to try, with 54% reporting their interest in new shapes increasing depending on ...

Barilla’s festive pasta aims to help home chefs ‘capture the essence’ of the season, reimagining the brand’s classic pasta shapes. The themed pasta shapes represent the elements of the ...

Barilla is offering a limited-edition winter-themed pasta format. Barilla Snowfall features three shapes centered inside of the snowflake-inspired pasta: shapes: snowflakes, poinsettias and hearts.