Mattel and Outright Games launched today Barbie Project Friendship on Nintendo ... Since 1959, Barbie has inspired limitless potential in every girl. Countless children have imagined their own ...

Barbie is honoring trailblazer Rita Moreno with a doll in The Barbie Tribute Collection. The Puerto Rican actress is the ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Barbie was about the only form of interactive ... was that neither the distribution channel nor the industry had girl games on their radar. They believed that females were computer-phobic and ...