This case study shows how Bic, the pen brand, increased sales of its 4 Colour Pens in Australia by creating a pen-based sporting event. The best thing about Bic 4 Colour Pens is they last a really ...

The iconic four-colour retractable ballpoint from Bic is a tried and true classic. Forget holding various coloured pens in ...

Female readers, put down that brutish man Bic and grasp your tiny mitts around one of these bad girls, below Marketed specifically at women, the pens come in easy-on-the-eye pastel coloured ...