It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...
In today's fast-paced B2B content marketing environment, thought leadership stands out as a powerful way to build credibility ...
Let's take a look at five key trends shaping this next wave: ...
More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and ...
In the fast-paced world of B2B marketing, integrating public relations (PR) and content marketing is no longer a luxury but a necessity.
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...
B2B marketing is the new black. It’s hot. It’s in vogue and every agency wants a piece of B2B action. As part of The Drum's ...
B2B has long been seen as the ugly sister of B2C, says Anca Rhone of MX for our B2B focus week. Now is its time to shine, but ...
Ruth Connor, who runs B2B Marketing’s Content Marketing Strategy Training said: “One of the main things you need to do in B2B content marketing is drive profitable customer action. And if you’re ...
The COVID-19 pandemic has caused a dramatic shift in how B2B businesses operate. Employees across job functions are working remotely, at least for the near future, and every new purchase is met with ...
Content is king, so create it to meet buyers ... Automate processes Implementing B2B marketing strategies for all parts of the sales funnel, and tracking their success, may seem like a lot ...