Ruth Connor, who runs B2B Marketing’s Content Marketing Strategy Training said: “One of the main things you need to do in B2B content marketing is drive profitable customer action. And if you’re ...
In today's fast-paced B2B content marketing environment, thought leadership stands out as a powerful way to build credibility ...
More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and ...
Let's take a look at five key trends shaping this next wave: ...
In the fast-paced world of B2B marketing, integrating public relations (PR) and content marketing is no longer a luxury but a necessity.
B2B has long been seen as the ugly sister of B2C, says Anca Rhone of MX for our B2B focus week. Now is its time to shine, but ...
This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...
B2B marketing is the new black. It’s hot. It’s in vogue and every agency wants a piece of B2B action. As part of The Drum's ...
Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...
I still can’t tell if we’re in a recession or out of it. Or perhaps we were never really in one to begin with! Regardless, as ...
It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...
In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...