On March 17, adidas introduced a slate of limited-edition sneakers from its fledgling NMD (pronounced "nomad") footwear line in select retail venues around the world. So intense was the desire to ...

both brands are changing their distribution and retail strategies to hike their margins. This is most obviously reflected in a marked trend to wholly owned and branded stores as well as to supporting ...

It is a similar story at Adidas. The strategy, though, has not played out as hoped. “The retailers said: well if you’re not going to support us we’re going to fill our shelf space with the ...

Aided by its dual strategy of having both owned and franchise operated stores, Adidas, the German sportswear and equipment company, is set to close the year with 30 per cent year-on-year growth in ...

This case study for the launch of adidas's Spring/Summer 2016 casual line of Adidas Originals, targets teens while introducing a new dimension to their design philosophy: the future. An integrated ...

Michael Voegele, vice president of global IT and head of enterprise architecture for Adidas Group, explains how the sportswear firm uses MicroStrategy to bring consumers a better experience Adidas ...

“Adidas has a big presence in the athletic space ... is focused on the organization’s growth strategy which involves recruiting a non-profit board to support its initiatives.

Travis Hunter is about to make history. In just a matter of days, he’ll share the stage at the Heisman Trophy Presentation in ...

Ad Age's Shareen Pathak wrote about the strategy last summer ... what Mr. Lotti called 'the easiest way' to make a splash." Adidas is doing the same exact thing (albeit on a smaller scale ...

Adidas, on the other hand ... A waning grasp of customers' preferences is what led Nike to rethink its strategy. Jordan shoes, one of Nike's biggest brands, is a good example.

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“The unveil of the Adidas Strategy uniforms by Patrick Mahomes further amplifies the power of this partnership,” said Kirby ...