The brand rakes in a staggering £19 billion every year, making it the most popular sportswear brand in Europe and second most popular globally, after Nike. Adidas originated in Germany ...
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
German sportswear firm Adidas has outlined a turnaround plan that includes making some of its goods in Europe rather than Asia. The company's chief executive, Herbert Hainer, said: "We will bring ...
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