A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX ...

How many plastic trinkets would you end up with? The game keeps many addicted, buyers and spectators alike. By Muyi Xiao and Claire Fu Selling products on livestream video is a big business in China.

The retailer, long a leader in mobile shopping, is offering in-store shoppers multiple chances to win prizes by playing the mobile-enabled Macy’s Black Friday Walk In and Win game, which is ...