Olaplex is a prestige and professional beauty company and one of the largest independent hair care brands in the world. The company was founded in 2014 by beauty industry veterans Dean and Darcy ...

So she was excited to try Olaplex, the TikTok-famous brand that says it can build chemical bonds to repair weakened hair. But within days of using Olaplex's Bond Smoother in January 2022 ...

Olaplex is a prestige and professional beauty company and one of the largest independent hair care brands in the world. The company was founded in 2014 by beauty industry veterans Dean and Darcy ...

What makes Olaplex a good hair treatment? “Olaplex works to repair broken disulfide bonds, which are susceptible to damage from bleach, colour, and heat,” explains hairstylist Jessica Goldstein.

The brand’s claim to fame is bis-aminopropyl diglycol dimaleate, a molecule that Olaplex says can protect and repair hair. Olaplex sells premium-priced topical hair care products both directly ...

Haircare should never be a one-size-fits-all approach, even when the products seem to work for everyone else. Here are the best Olaplex alternatives, straight from the experts themselves.

The Olaplex No.3 Hair Perfector is a best-selling pre-shampoo treatment powered by scientifically-proven Olaplex Bond Building Technology. Enriched with a host of revolutionary actives, the ...

While there’s no shortage of damage-repair products, two rule the category: Olaplex and K18. OG bond builder Olaplex burst onto the hair scene in 2014 featuring a groundbreaking proprietary ...