Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

Making matcha — green tea that you fully incorporate ... It all starts with creating the powder, a process that dates back to 12th-century Japan. (The overall technique of drying, pulverizing ...

“POV: the girls have caused a matcha shortage in Japan,” reads the text on the video posted ... The rise of matcha on TikTok ...

Matcha is a powder made from green tea leaves and if you love the taste, you can often drink it on its own by mixing powder ...

The liver is our body's unsung hero, working tirelessly to detox harmful substances. Matcha helps not only by providing ...

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Many suppliers have declined to accept new orders and set limits on online matcha purchases because of the shortage.

Matcha relies on the right amounts of tea and water for the smoothest result, and whether you like it plain or with milk, you ...

Matcha — a finely ground green tea powder made from tea leaves — has become the darling ... The origins of matcha in Japan ...

However, the global surge in popularity for the green powder ... In the past month, leading Japanese matcha producers such as Marukyu Koyamaen, Ippodo Tea and Ocha no Kanbayashi began imposing ...