And this one is not made out of bugs. In April, the pair launched Magic Spoon—a cereal that’s high in protein, gluten- and grain-free, and low in sugar and carbs—to stand up against brands ...

On an eye-level shelf in the center of the store (prime real estate, as every packaged food distributor knows) was a pair of pastel Magic Spoon cereal boxes filled with gluten-free, low-sugar ...