In a previous post I promised to share the really simple and powerful method for placing small bets on marketing and promotion activities. The goal is to keep risks and costs low –and speed ...

When Candice Smith started experimenting with ChatGPT for marketing her public-relations agency, French Press PR, she found that common ways other people were using the tool didn't resonate with her.

Social media marketing has transformed how businesses and individuals grow their online presence. In an era where visibility ...

Fast food continues to be popular, but consumers are hungry for more options now. So, how about fast, cheap and healthier, or more ethnic, or a touch of “gourmet”? Hence the success of Panera, ...