Tech mogul Elon Musk has unveiled plans to step into the gaming industry by launching a new studio under his artificial intelligence company, xAI. The announcement, shared via X (formerly Twitter), marks Musk’s latest effort to expand his influence into yet another major sector, following his ventures in space, electric vehicles, and social media.

The Tesla CEO is racing to make xAI, which launched after its competitors, the world’s most advanced AI company.

After a fan asked if Elon Musk would consider launching his own game studio, the entrepreneur announced he finally decided to do so.